Klaviyo is a powerful email marketing automation tool that can help businesses streamline their communication with their customers. Here are the top 6-12 flows every Klaviyo business should use:
- Welcome series: Send a series of automated emails to new subscribers to introduce your brand, products, and services.
- Abandoned cart: Send reminders to customers who added items to their cart but did not complete the purchase.
- Post-purchase follow-up: Send automated emails after a purchase to thank customers, ask for feedback, and suggest related products.
- Win-back: Send automated emails to customers who haven’t made a purchase in a while to encourage them to come back.
- Upsell/Cross-sell: Send personalized recommendations to customers based on their purchase history or browsing behavior.
- Product review request: Encourage customers to leave product reviews by sending automated follow-up emails after a purchase.
- Replenishment: Remind customers to reorder products they’ve previously purchased that may be running low.
- Browse abandonment: Send automated emails to customers who viewed a product but didn’t add it to their cart.
- VIP: Create a loyalty program and send personalized offers to customers who have spent a certain amount or made a certain number of purchases.
- Referral: Encourage existing customers to refer their friends and family to your brand with a referral program.
- Birthday/Anniversary: Send personalized emails to customers on their birthday or anniversary with your brand.
- Win-back/Inactive Subscriber: Send automated emails to customers who have not engaged with your brand in a while to encourage them to re-engage.
Note that the specific flows may vary depending on the business type, audience, and goals. It’s important to continually test and optimize your flows to ensure they are effective.