A proven, SaaS Entreprenuer Coach, Speaker, College Lecturer and fater and husband. Steven began his career in Sports Marketing before joining Ford to drive the digital transofrmation for dealers. He found Dealer Ignition – a leading marketing platform for Brands and Dealers.


For more than 15 years I have founded and grown companies. He started Dealer Ignition – a SaaS company that served Fortune 500 brands and their retailers. He raised money from Michelin and Angel investors and grew the company to 3,400 accounts. In 2009 he was featured as 1 of 8 People Whose Technology will Change the World – by the Greenville Journal.

Advisor and Lecturer

Steven has been sought by TechStars, Iron-yard, Clemson and other accelerators and incubators to help founders scale their sales operations faster. He is a favorite lecturer for the Clemson MBA program. He is often asked to speak to the school’s Entrepreneurship classes.

Giving Back

Steven helped Greenville’s NEXT bring TechCrunch to highlight the city’s robust startup companies to the world. Matt Klein and Steven made the pitch to TechCrunch to host an event where the startup community could gather and gain exposure for new companies.

Sports Marketing & Sales

Steven worked with the City of Greenville, SC, Medalist Sports and Discovery Cycling team to win and host the 2006 US Pro Cycling Championships. The first time in twenty years a new city was awarded the race. Steven’s program generated the highest ROI for a cycling sponsor of the event.