MVMT is a popular direct-to-consumer brand that sells affordable and stylish watches, sunglasses, and accessories. The company was founded in 2013 and has grown rapidly, with sales exceeding $100 million in 2018. MVMT uses Klaviyo to power its email and SMS marketing efforts, which have been instrumental in driving customer engagement and sales.
Here are some of the ways MVMT uses Klaviyo to grow their business:
- Personalized Product Recommendations: MVMT uses Klaviyo to send personalized product recommendations to customers based on their past purchases and browsing history. By using customer data to personalize their marketing messages, MVMT is able to increase the relevance of their communications and drive more conversions.
- Automated Flows: MVMT uses Klaviyo to set up automated email flows that are triggered by specific customer behaviors, such as abandoning a cart or making a purchase. These automated flows allow MVMT to engage with customers at critical moments in their purchase journey, leading to increased sales and customer loyalty.
- SMS Marketing: In addition to email marketing, MVMT uses Klaviyo to send SMS messages to customers. SMS messages have high open and response rates, making them a powerful way to engage with customers and drive sales. MVMT uses SMS messages to announce new product launches, promote sales and discounts, and provide order updates to customers.
- A/B Testing: MVMT uses Klaviyo’s A/B testing functionality to test different email and SMS marketing messages to see what resonates best with their customers. By experimenting with different messaging and creative, MVMT is able to optimize their marketing campaigns and drive more sales.
- Segmentation: MVMT uses Klaviyo’s segmentation features to group customers based on various criteria, such as past purchase behavior, demographic information, and email engagement. By segmenting their customer base, MVMT is able to send targeted marketing messages to specific groups of customers, leading to higher engagement and sales.
Overall, MVMT’s use of Klaviyo is a great example of how a direct-to-consumer brand can leverage email and SMS marketing to drive customer engagement and sales. By using customer data to personalize their marketing messages, setting up automated flows to engage with customers at critical moments, and experimenting with different messaging and creative, MVMT is able to stay ahead of the curve in a highly competitive market.
Full Case Study via Marketing Sherpa.