How to Use Klaviyo SMS Message Campaigns

Klaviyo is a powerful email marketing platform that has helped businesses of all sizes to communicate with their customers effectively. But in today’s world, customers are not only checking their email inboxes but also their text messages. This is where SMS marketing campaigns come in. Here are some reasons why Klaviyo businesses should use SMS campaigns:

  1. High open rates: SMS messages have an incredibly high open rate of up to 98%. This means that the majority of people who receive a text message will open it and read it. In contrast, email open rates are generally around 20-30%. This makes SMS marketing a powerful way to get your message in front of your audience.

  2. Quick and direct communication: SMS marketing is a direct and personal way to communicate with your customers. Unlike emails, which can get buried in an inbox, text messages are usually read within minutes of receipt. This allows you to communicate with your customers in a timely manner, for example, to promote a flash sale or a limited-time offer.

  3. Increased engagement: SMS campaigns have been shown to increase customer engagement. This is partly due to the fact that text messages are more likely to be read, but also because SMS campaigns often include a call-to-action (CTA) that encourages customers to take action, such as making a purchase or visiting your website.

  4. Targeted messaging: Klaviyo allows you to segment your customers based on their interests and behavior. This means that you can send targeted SMS messages to specific groups of customers, based on their preferences or purchase history. For example, you might send a text message to customers who have abandoned their shopping cart, reminding them to complete their purchase and offering a discount code as an incentive.

  5. Integration with other marketing channels: Klaviyo’s SMS campaigns can be integrated with other marketing channels, such as email and social media. This allows you to create a cohesive marketing strategy that reaches customers through multiple channels, increasing the chances of them engaging with your brand.

  6. Cost-effective: SMS marketing campaigns can be a cost-effective way to communicate with your customers. Compared to other advertising channels, such as television or print advertising, SMS campaigns can be relatively inexpensive. Klaviyo’s SMS pricing is based on the number of messages sent, and the cost per message decreases as you send more messages.

In summary, SMS campaigns are a powerful tool for Klaviyo businesses looking to engage with their customers in a direct and targeted way. With high open rates, increased engagement, and the ability to integrate with other marketing channels, SMS campaigns can help businesses to communicate with their customers more effectively and ultimately drive sales.

By using Klaviyo’s SMS campaigns, businesses can create a cohesive marketing strategy that reaches customers through multiple channels, increasing the chances of them engaging with your brand.